As a CFO, I am instinctively sceptical of marketing that cannot demonstrate clear commercial value. Nikki never gave me cause for that scepticism.
Nikki has a real talent for identifying patterns, challenging assumptions and turning complex feedback into practical recommendations that leadership teams can act upon with confidence.
As a Fractional CMO, Nikki combined the objectivity of an independent adviser with the commitment and accountability of a senior marketing leader.
“Marketing isn't working.”
If you've ever said it about your business, you're not alone. Look closer and the same patterns appear time and again:
Lots of tactics. No strategy behind it
No business objectives for marketing
A leadership team that isn't aligned
Foundations that haven't kept pace
They look like marketing execution problems, but they're almost always strategy and alignment problems.
Strategy before tactics
I start with where you are now and work through the five questions of the Harmanie 5A Framework™.
-
1
AIM
What are you trying to achieve? -
2
AUDIENCE
Who are you trying to reach? -
3
ADVANTAGE
Why should they choose you? -
4
APPROACH
How are you going to reach them? -
5
ACTION
When are you actually going to do it?
Marketing Success Score™
Is your marketing taking your business where it needs to go?
See how your business scores across the five areas of the Harmanie 5A Framework™: where your marketing is strong, where the gaps are and what to focus on first.
Free · Around 10 minutes · Instant results
How we can work together
Start with a Marketing Direction Diagnostic
Wondering what your business should spend on marketing? The honest answer depends on your strategy, and the right strategy depends on first understanding your business.
The Diagnostic gives your leadership team clear priorities and a practical roadmap before you commit more time, money or attention to the way ahead.
Then lead what happens next
As your Fractional CMO, I work alongside your board and leadership team, taking ownership of what marketing contributes to growth and leading the people and partners who deliver it.
Explore Fractional CMO support →Also available: the Strategic Marketing & Thought Leadership Review →
Who I work with
You lead an established B2B business, typically turning over £5m to £25m. You have ambitious plans for growth, or your marketing simply isn't delivering what the business needs.
You may have no marketing function yet. Or you have people and agencies in place, but no senior direction.
- Professional services
- Engineering and manufacturing
- Scientific and technical
- Financial and business services
- Construction and the built environment
- Architecture and design
- Technology
- Luxury brands
- Sustainable brands
Don't see your sector? The challenge your business is facing matters more to me than the sector it sits in.
I am happy to recommend Nikki to any SME looking to get their marketing properly understood, organised and effective. Nikki has worked with several companies where I am the non-executive Chairman and she has always been able to blend the strategic and the tactical to great effect.
Nikki Harman
Founder of Harmanie. A marketing strategist with a diagnostic approach, working alongside boards and leadership teams in established B2B businesses.
I've spent 30 years in marketing, the last eight as a Fractional CMO. I bring senior marketing judgement and commercial perspective, helping you make better decisions about your marketing direction, priorities and investment.
What is the Marketing Point?
Your strategy should be built on evidence, not just on what somebody thinks. So I applied the same thinking to my own industry, surveying 128 marketers and interviewing five business leaders.
Only 3% of marketers surveyed believed leaders and marketers had a clear, shared understanding of marketing's role.
Read the research
Let's talk about your business
If your business is growing or changing and you're not sure marketing is set up to support it, let's start with a conversation.
Book a discovery callNo obligation, just a conversation about your business.