We’re often asked why a company’s current sales and marketing activity is not achieving desired results. The answer is usually right in front of your nose. But you might need to take a closer look. How well do you understand your target audience(s)?
At Harmanie Marketing, we can devise and conduct primary and secondary market research to uncover key insights. For example, we can review your competitors’ activity, uncover target audience preferences, buying motivations, job challenges, pain points, keywords searched, and many more. With this data, we’ll create target audience personas, prioritised according to strategic importance for your company, which will form the basis of your marketing strategy.